Fiverr Social Media Marketing Test Answers 2021 - Fiverr
Link to appear for Fiverr Social Media Marketing Test: https://www.fiverr.com/support/articles/360010881597-Taking-a-Skill-Test?segment=seller
1: Which of the following would be leveraging both social network and traditional marketing?
(B A print advertisement in a magazine which drives people to a website where there is a free trial offer
2: What style of videos can a company post on YouTube?
(D All of the above
3: How does creating a social network marketing plan differ from a traditional marketing plan?
(D)
4: How can a company convert posts on Twitter to sales?
(C Creating posts which drive followers to their site
5: What non-financial measure of marketing is important to track?
(D New customer acquisition
6: Which of the following is an important aspect of creating blogs and posting content?
(C Social Media Optimization
7: What is a "vlog"?
(A Video Log
8: How do ebooks represent a form of marketing?
(A They are often free, include useful information, and direct the reader onto the company which created the ebook for further information
9: What are the four P's of marketing?
(A Product, Price, Place, Promotion
10: Why is there no specific definition of what is social media marketing?
(C The concept is relatively new compared to traditional marketing and is still being defined
11: What should a company post on Twitter?
(D All of the above
12: How is site traffic useful in evaluating marketing?
(C) Ads can send receivers to a specific landing page, which can be tracked
13: What would the marketing budget section of a marketing plan consist of?
(B The expected costs for each ad campaign based on the delivery method
14: How can a company create a forum for dialogue on LinkedIn?
(A Post updates to the company status
(B) 88%
15: What is the method for being linked to other users on LinkedIn?
(B Connections
16: What is one measure a company can use to validate the usefulness of its video posts on YouTube?
(B The amount of views of the video
17: How often should a marketing plan be revisited?
a Never, once written it is complete
(B As often as needed in order to revisit the plan of action and revise any new actions
c At company board meetings
d During the financial review of the company each month
18: What is the overall goal of social media marketing for companies?
(B Increase company headcount
19: What place does Pricing have in marketing?
( D Marketing based on the pricing level relative to competition is important
__________________________________________________________________________
20: What should a company do for commercial advertisements on YouTube in order to maximize their effectiveness?
(A Ask the watcher to visit the company site at the end of the video
____________________________________________________________________________
21: Why is it important to post to a blog regularly?
(B Keep readers engaged and also gives search engines content to index
22: What is a "wiki"?
(C Interconnected and user generated knowledge management systems
__________________________________________________________________________
23: What is meant by the concept of "viral" in social media?
(A Social media which is spread to viewers by the consumer, growing in popularity
24: How does YouTube serve a dual purpose in social media marketing?
(D It can be used as the forum for dispersing company videos, as well as a host when embedding videos in sites outside of YouTube
25: How can LinkedIn serve the company aside from social network marketing?
(A Job openings can easily be dispersed to qualified candidates on LinkedIn
26: What is "guerilla marketing"?
(B Marketing which relies on time and energy rather than a large dollar budget
27: What is a "call to action"?
(A Giving an advertisement's receiver a specific direction such as 'visit the site'
28: What is the ultimate goal of a social network marketing plan?
a To satisfy investors in the company
b To justify spending in marketing
c To find investors for a company
(D Drive potential customers to the company and give them an action item to perform
30: How far into the future should a company plan its marketing activities?
a Up to 1 year
b 5 years
c 1 month
(D Indefinitely
31: What is the general purpose of posting a video blog routinely to YouTube?
(B It allows the company to drive website traffic to its blog
95 % (C) the right
32: What is the main reason traditional marketing will never completely go away?
(D It's proven to work time and again
____________________________________________________________________________
33: Why is it important to have a company blog hosted on the company web domain versus a third party blogging site?
(B Search engine rankings will include hits on the blog as part of the overall website hits
34: What style of blogging would be most effective for building relationships with customers?
(D Writing posts about the company and its ups and downs from inside, personalized approach
80% (C) right
35: What traditional marketing technique is YouTube closest to?
a Print advertising
b Television advertising
c Radio advertising
d Mail advertising
36: What can a company do to offset the cost of running a blog?
(A Place ads on the blog which generate pay per click income
37: What is meant by Brand Management?
(D Creating a consistent image for the company
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38: What methods of social network marketing should a company always use?
(D Depends on the company, their product, their audience
39: What feature does LinkedIn offer for pay accounts?
(B Increased abilities to connect directly and send messages to people
40: What is a contingency plan?
(C A set of actions to be taken if the original plan does not perform as anticipated
41: Which of the following is an easy way to track the website hits of a specific marketing campaign with a link to the company website?
(C Creating landing pages specific for each campaign
42: How can a company use the same material for both traditional and social network marketing?
a Posting a luring comment on Twitter to the company site
b Selling ad space on the company website
c Utilizing a television ad campaign online as well on their site and sites such as YouTube
(D) Creating a magazine print ad with the company website
43: What is the term adopted for updates posted by Twitter users?
(A Tweets
b Twoots
c Twinks
d Posts
44: What is "social media optimization"?
(D Hiring people to create content for social networks
80% (A) right
45: What do Connections on LinkedIn effectively represent?
(D People and other companies the user is connected to directly
46: What is meant by the "blogosphere"?
(D Advertising done via blogging
70% (C)
47: What is meant by "micro-blogging"?
(C Blogs with limited individual posts, limited by character count typically
48: Which type of marketing would a company blog be considered?
a Social Network Marketing
b Traditional Marketing
c Both
d Neither
49: How does a blog directly impact sales of a company?
(D Typically a blog does not directly create sales
50: What is a method of marketing on Facebook which can reach several users by spending money?
(B Pay a third party to make posts to your account
88% (D) right
51: Using which of the following two methods can a company ensure that the proper audience finds their YouTube videos?
(A Post links on the company blog to the YouTube videos
And (C)
52: What can a company do on Facebook apart from their page to create a following?
(D Use Groups, both company originated and posting to other groups
53: What is meant by A/B testing in marketing?
(B Testing 2 versions of an advertisement to see which elicits the best response
54: What do updates to Facebook status resemble most closely?
(B Posts on Twitter
55: What is another term for "social media"?
(A Media Optimization
(B) 88%
56: What type of status updates would drive visitors to the company site?
(B A link to a new press release hosted on the company site
57: What should be the length of an effective blog post?
(C A few sentences mixed with several links to other sites and references
99% (D) right
58: What is meant by "Marketing Creative"?
(C The methods used to distribute marketing material
88% (B)
59: How can a company place itself as an expert in a certain area of expertise?
(B Actively answer questions in the Q&A section of the site
60: What is the term used for a person who is receiving updates of another Twitter user's updates?
(B Follower
61: What does the product portion of the 4 P's of marketing focus on?
(A The product or service being marketed to consumers
62: What is the character limit for posts on Twitter?
a No limit
b 100 characters
(C 140 characters
d 200 characters
63: Which of the given statements pertaining to the below attribute is/ are valid?
1. It is not used for indexing.
2. It can be used as a hint for ranking.
Visuals/Additional Information
rel="nofollow"
Only 1
Only 2
Both 1 and 2
Neither 1 nor 2
64: Which of the following are the benefits of off-page SEO optimization to website owners?
Increase in rankings
Time saving
Page speed
Uniqueness
65: Which of the given can be used to control access to your site on a page-by-page basis?
1. robots.txt
2. noindex
Only 1
Only 2
Both 1 and 2
Neither 1 nor 2
66: You are using Google My Business to improve off-page SEO. What is the character limit that needs to be followed for a good description while doing so?
80% 250 characters
500 characters
750 characters
1000 characters
67: You want to research a site and find its Alexa Rank while performing off-page SEO. Which of the following tools can be used to do so?
00% Site Overview
NAP Checker
Page Rank Checker
Link Checker
68: You are using responsive web design to ensure that your site is supported by mobile and desktop users. Which of the following tags can be used in the given context to tell the browser how to adjust the content?
(A Viewport
69: Which of the following tools can be used to check the domain authority of your website while performing off- page SEO?
(A Website Authority Checker
70: In relation to paid marketing, which of the following options is not an example of search marketing?
Google Ads
Yahoo Ads
Bing Ads
Pinterest Ads
71: Which of the following label links can be used to perform on-page SEO for the links in user-generated content?
rel="sponsored"
rel="ugc"
rel="nofollow"
None of the above.
72: Which of the following tools can be used to bring up the pages on your website with the most link authority while performing on-page SEO?
Ahrefs
Trendz
Backlinko
Google Vision
73: You want to embed certain image elements in HTML. If you want Google to index these images, which of the following methods should you avoid?
Using <img> to embed image
Using <picture> to embed image
Using CSS to display image
None of the above.
74: Which of the given are the valid types of search intent encountered during on-page SEO?
1. Informational
2. Commercial
3. Transactional
4. Navigational
All 1, 2, 3, and 4
Only 1, 2, and 3
Only 1, 3, and 4
Only 2, 3, and 4
75: You want to perform off-page SEO for your website so that it is more relevant than others in the search page results. Which of the following is an important factor to do so?
Back linking
Page titles and headings
Internal linking
Fast-loading pages
76: Which of the given are the benefits of using paid social media advertising for a small business?
1. It helps to give the brand instant visibility.
2. It is a cost-effective way to promote the business.
3. It gives the advertiser complete control oversees the ad.
4. It creates exposure for the brand in a cost-effective way.
5. It helps to maximize content marketing and distribute the best content.
All 1, 2, 3, 4, and 5
Only 1, 3, and 4
Only 2, 4, and 5
Only 1 and 3
77: Which of the given are link-related off-page factors?
1. Number of referring domains
2. Link authority
3. Anchor text
Only 1 and 2
Only 2 and 3
Only 1 and 3
All 1, 2, and 3
78: Which of the given types of links should be avoided to prevent link spamming while performing the off-page SEO?
1. Purchased links
2. Reciprocal links
3. Low-quality directory links
All 1, 2, and 3
Only 1 and 2
Only 1 and 3
Only 2 and 3
79: Which of the following options is an incorrect organic social media reach tool?
Hootsuite
Buffer
ViralContentBee
(D Google Ads
80: Which of the given are the valid techniques to perform off-page SEO?
1. Social-media activity
2. Influencer marketing
3. Blogging
Only 1 and 2
Only 2 and 3
Only 1 and 3
All 1, 2, and 3
81: Which of the following options is/ are essential for highly engaged organic social media traffic?
75% (B)
(C Both options a and b
82: Which of the following factors lead(s) to off-page SEO providing a boost for your brand?
(A Building relationships with influencers
Responding to negative reviews
Creating excellent services
Both options a and b
Both options b and c
83: Which of the following is/ are the valid non-link-related off-page factor(s)?
Relevance
NAP citations
Brand mentions
Only options a and b
Only options b and c
84: In which of the following tags should a subheading be wrapped during the on-page SEO?
H2 Tag
85: Which of the given is/ are the valid way(s) to ensure that the internal structure of your website is optimized while performing off-page SEO?
1. Interlink all SEO landing pages
2. Drop all links on homepage
Only 1
Only 2
Both 1 and 2
Neither 1 nor 2
86: In relation to paid marketing, which of the following options is correct about the disadvantage of pay per click (PPC advertising)?
You only pay for the clicks you need.
PPC campaigns that are well-optimized can bring in significant traffic.
It can become expensive and unaffordable when you compete with other advertisers for traffic.
It is possible to place budget caps on traffic that comes through large networks.
87: You are optimizing the on-page SEO of your website. In this context, which of the given are the valid tips for doing so?
1. Ensure that organic CTR is optimal
2. Prefer using original images over stock images
Only 1
Only 2
Both 1 and 2
Neither 1 nor 2
88: In which of the following paid marketing strategies, the user uses video marketing, mobile marketing, and Google display ads to spread awareness about the product?
Direct-marketing
Branding
Re-marketing
00% Both options a and c
89: Through which of the following options, businesses can take advantage of the opportunities offered by organic marketing?
+Optimizing their content for search engines and social media+
+Knowing what their audience needs+
90: Which of the given is/ are the valid guideline(s) to follow for SEO friendly URLs?
1. Make URLs short
2.Include a keyword in every URL
Only 1
Only 2
Both 1 and 2
Neither 1 nor 2
91: You want to see the performance of your search results in Google. Which of the following tools can be utilized to do so?
Trendz
00% Search console
Keywords
Page ranker
92: Which of the following types of keywords can be used to ensure that page relevancy in a web page is high while performing on-page SEO?
LSI keywords
CSR keywords
CTR Keywords
CSI keywords
93: Which of the following acronyms describes the framework used by Google raters to rank a website?
EAT
SIT
COT
SIT
94: What is/ are the value(s) to be set for X-Robots-Tag header to prevent the crawler from indexing a page?
noindex
none
nofollow
Both options a and b
Both options a and c
95: You want to utilize the image ranking to improve on-page SEO. Which of the following APIs can be used to do so?
Google Vision API
Image rank API
(C Image API
Keyword API
96: Effective organic marketing creates which of the given kind of sources to the website?
1. Permanent traffic
2. Temporary traffic
Only 1
Only 2
Both 1 and 2
Neither 1 nor 2
97: You are using an influencer marketing strategy to backlink your website. Which of the following is/ are the valid way(s) of doing this?
Pay influencers or at least give them a free product in exchange for their promotion.
Build an organic relationship with influencers and enter into a mutually beneficial relationship.
(C Both options a and b
98: You want to find a list of sites that post on similar content for guest blogging to improve off-page SEO. Which of the following tools can be used to do so?
Audience Overlap
Site Overview
Google Trends
Google Vision
99: Which of the given are the valid activities to raise off-page SEO traffic?
1. Post on forums
2. Add an RSS feed subscription box
3. Comment on relevant blogs freely
Only 1 and 2
Only 2 and 3
Only 1 and 3
All 1, 2, and 3
100: Which of the following options is the name given to paid marketing when a user do advertising on YouTube?
Display marketing
Social media marketing
Search engine marketing
Digital marketing
101: Which of the following options is correct about the organic reach?
(A It is the total number of people who have seen your post through unpaid distribution.
.
80% (C) It is the total number of people who have seen your post both through paid and unpaid distribution.
102: What is the word limit for long-form pieces that rank higher on the first SERP?
Over 1000 words
Over 2000 words
Over 500 words
Over 800 words
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