Is Digital Marketing the right career for you?

How to become a digital marketing Expert ? Where from to start learning ? What are the certifications? Which are the top institutes to learn digital marketing? What are the career prospects, job opportunities and salary figures? Is there a great future as a digital marketer?

These are the most frequently asked questions I face every time I meet my students and friends circle.

Well, this post comes with my 7 years of experience in this domain. I have seen many of my students start with great enthusiasm, few diversify to related careers while some grew to become one of the best digital marketers in the industry. So I decided to jot down my experiences so that you can make a wise decision as you step into digital marketing.

This article will address the following:

1. Is it for me? Career opportunities? Salary Expectations?
2. Where from to start learning? List of FREE resources. You don’t need a single investment to learn digital marketing.
3. How do I become an expert/specialist? All you need is a laptop, internet and zeal to learn.
4. How do I leverage my skills to grab a Job? A list of digital marketing jobs and portals to apply. A little bit of personal branding too. :P
5. What are the best paying jobs in Digital Marketing? (Google, KPMG, Mckinsey to Amazon and Flipkart … Digital is the industry locus now)

Ok! But How do I start with Digital Marketing?

You will find several articles on "Top 10 institutes for digital marketing", "Top HIGH paying jobs in digital marketing", "Career opportunities", "Become a digital marketing ninja/expert in 10 days" "Which are best online courses?"

Well, trust me you don’t need a single penny to learn digital marketing. Don’t spend on any digital marketing course. Here I have listed the best of resources that you can refer for your learning. Save your coaching money to build your first website and try out the different premium services.

So let’s get started.

Digital Marketing is an umbrella term broadly comprising the following:

• Content marketing: This is the King. The growth driver.
• Search Engine Optimization (SEO): The backbone of your Digital Strategy.
• Keyword Research & Adwords (Paid Search): Your ticket to a quick show in SERP.
• Email marketing: Gold mine among all your marketing outreach channels.
• Social Media Marketing: Black sheep of online marketing. It can make you or can break you.
• Web Analytics and Monitoring: Your performance assessment and strategy layout guide.
• Mobile Marketing: The new and emerging focus of the market.
• Online Reputation Management: Keep it a happy ending. Online Brand building is an ongoing process.

Next,

Start your Learning Journey!

Here is a complete list of FREE Digital Marketing learning resources

Umm... I have gone through the courses and learned it. Now?

Here is How to learn Digital Marketing by Practice?

Looking for certifications?

Here is the list of certifications you can aim for ... https://dm-certifications.blogspot.com/p/certifications.html