A complete List of Digital Marketing Tools | Must Know for every Digital Marketer in 2020

A plethora of Digital Marketing Tools to choose from! 

It's Mind-Boggling. I know! 

So here is a complete list of must use (and FREE) tools for digital marketing. 

These days, there are so many different online marketing tools that it’s hard to know where to start. Each new tool requires an investment of your time and money, and choosing the wrong one now and then switching to another later can be a hassle.

Want to know HOW the world’s leading marketing consultants and agencies are using these tools? 

Here you go... It is sequenced in order of execution. 

1. Know Your Market

• Make Your Plan - A digital marketing business canvas for Planning your digital business

• Market Finder (Global) Find the digital market size country wise.

• Google Shopping Stats Discover the best selling products from Google Shopping

• Question Hub by Google - Helps you identify the content (or market demand) gap and come up with solutions accordingly.

2. Spy on your competitors

• Similarweb

• Built-with

• WooRank

• SEO Quake

• Keyword Analyser

• FontTypeface on web checker

• Inspect Element

• Social Blade

• Shopping Search Insight

• Google Alerts (I love Gooogle for this)

• More tools on Competitive Analysis

3. Find The Right Keyword

• Google Search Suggestions

• Keyword Planner

• SEMrush / Ahref

• Competitor Target Keywords

• Competitor PPC Ads

• Tags & Keywords of Top-performing YouTube Videos in your niche

• Tags & Keywords of Top-performing Quora Q&A, Medium & LinkedIn Article in your niche

4. Find the Right Content

Buzzsumo

Answer the public

Feedly - Find top-performing articles

User-generated content platforms - Quora & Medium

Grammarly  > Check Your content for Plagiarism and Spells. Google hates duplicate low-quality content. And google searches auto-correct misspells. So better use dictionary words and correct spells. 

5. Build Your Blog or Website or Ecommerce Shop

Web Design has become so much easier and empowered with Front end design tools. In 2020, you have access to tools and plugins that literally can get you a site in a few hours without much of a programming hassle.

• Blogger: Free content publishing platform powered by Google (You are reading this article on blogger))

• Wordpress: Similar to Blogger

he monetization platform for Blogger is Google Adsense. For Wordpress blog (free) it is WordAds

In case you want build a website with whitelabel domain and hosting:

• Custom domain: You can purchase the domain from Godaddy, Bigrock etc etc. Prices are almost the same all across.

• Hosting: This is the web/cloud space where your website files will be saved so that anyone searching for your website at any point of time 24/7/365 days can find your website. Reliable (and budget-friendly) hosting services are Hostgator and Bigrock

• Payment Gateways:

Instamojo: Easy, Simple, Quick and Cheap.

PayUMoney: A somewhat better by service but costly.

6. Do the SEO

• Technical SEO & Content SEO - Keyword Density, Target Keyword Placements, Keyword Position Audit

• using WooRank / SEMrush / Ahref / Ubersuggest

• Create robots.txt

• Create Sitemap.xml

• Submit in Search Console

• Add Google Analytics

• Add Facebook Pixels

• Check for Open Graph  Know more about creating an Open Graph

• Check for Structured Data (What is Structured Data?)

• Check for Page Speed Insight

• Check for Mobile-friendliness

• Check for rich snippet results

• Split Testing / Multivariate Testing

• Do Google My Business Listing (if applicable)

7. Social Media

• Hootsuite

• Coschedule and HeadLine Analyser and Social Media Message Optimizer

• Creator studio Helps you post & schedule on Instagram and Facebook form desktop.

• Text Overlay tool - Max 20% of the ad creative area shall have text on it. (if you want to run ads on this post))

• FB ad manager - Also read about FB Ad Policy or take up this FREE course on Facebook Ad Policy. 

• Fb Insights and Audience IQ and

• Install Facebook Pixels in your website - Important for remarketing to your social traffic

• Optimize your campaigns using the facebook optimization tools

Other tools (Not Official): 

• Instagram Web Upload

• Google Input Tool - Type in Vernacular script in Social Media

• 𝔽𝕠𝕟𝕥𝕤𝕗𝕠𝕣𝕀𝕟𝕤𝕥𝕒𝕘𝕣𝕒𝕞 𝖂𝖗𝖎𝖙𝖊 𝖈𝖚𝖘𝖙𝖔𝖒 𝖋𝖔𝖓𝖙 𝖋𝖆𝖈𝖊 𝖎𝖓 𝕾𝖔𝖈𝖎𝖆𝖑 𝕸𝖊𝖉𝖎𝖆 𝕻𝖔𝖘𝖙𝖘 

• Text Optimizer

• https://www.social-searcher.com/social-buzz/ > mentions and search volume

• https://top100posts.co/ >> Industrywise

8. PPC Ads

• Google Ads Manager and also take this free course on Google Ads

• List of all PPC tools from Google 

• Rich Media Gallery and also take this free course on Google Ads Rich Media

9. Analytics & Tracking 

• Google Analytics and here is a demo account to learn and a detailed guide. 

• Google Tag Manager and learn about GTM and here is a video on how to add it to your website. 

• Campaign URL Builder - UTM Link Customizer

• Bitly Link Tracker - Use it to track clicks on your shared links

• Hotjar

• YouTube Analytics & other Social Media Channel Insights Tab

• (Only Free Tools are listed which is enough for smaller traffic websites)

10. Email Marketing

• Subscription using FeedBurner 

• Hubspot

• Mailchimp

• Zoho

• SendInBlue

• HTML codes for email designs https://beefree.io/templates/

11. Visual Communication Design

Brand Creatives: 

1. Selecting the Brand colors & color scheme

Step 1: Brand Architecture, Voice & Personality

Step 2: Select the Brand colors: https://www.canva.com/colors/color-wheel/

Step 3: Select the Brand color scheme: https://www.canva.com/colors/color-palette-generator/

2. Selecting the Brand Font

Step 1: Brand Font based on the personality https://fonts.google.com

Step 2: Select complimentary brand font. https://www.canva.com/font-combinations | https://fontjoy.com/

Design Tools for Competitor Analysis

Figure out the color used - ColorZilla

Figure out the font used - WhatFont

Graphic Design Tools:

• Canava

• PostermyWall

• Photoshop

• Photopea

Stock Footage Tools:

• Freepik (For designed graphic templates)

• Pngtree (For transparent background clipart elements)

• Pexels (For photographed images)

• Google Images (Settings to copyright-free)

• Lottiefiles (For animated GIFs/SVG images)

Video Editing Tools:

• Filmora (for simple linear video edits)

• Adobe Premiere Pro

• Animoto

• Adobe After Effects

1. Understanding the Design Standards for all channels

• Social Media Post Sizes https://www.canva.com/sizes/social-media

• Social Media Design Types – Video/GIF/Image/Carousels, Docs etc.

• How to design for Social media Posts - Canva, Crello, Photoshop

2. Creative Design Innovation to cut through the noise

• The Text to Image Ratio (For FB): https://www.facebook.com/ads/tools/text_overlay

• Rich Media Gallery https://www.richmediagallery.com/formats

• HTML Ads https://webdesigner.withgoogle.com

12. Digital Marketing Project Management

• Google Suite: Docs, Sheets, Slides, and Forms

• Collaborating on a project with other marketers on your team? Google Suite is a collection of some great collaboration tools you can use in place of typical software on your desktop. Here they are:

• Google Docs for Word documents.

• Google Sheets for Excel spreadsheets 

• Google Slides for PowerPoint presentations

• Google Forms for easily collecting simple survey responses

• Google Calendar - Schedule your tasks and meetings

• Project management tools like Trello & Slack

Stay Tuned. I will keep adding as and when I come across a great tool for digital marketing.

In case you are looking for any specific tool or tutorial, please drop your query in the comment section. I would be happy to help!

Happy Learning