Are you employable yet to grab a Digital Marketing Job?

Develop Skillsets. Learn Toolsets. Build a Mindset.

If you apply for a job with all the possible certifications in the market, I would still be doubtful in hiring you as a Digital Marketer. 

Why?

Digital Marketing, unlike other theoretical subjects, can not be simply learned by reading a few books and clearing few certification exams. It’s best learnt when practiced. 

So while you are learning, from Day 1, jumpstart a blog (website) and start experimenting the various online marketing activities. It is more of an inbound methodology,  pull strategy instead of a traditional push strategy that has been used by sales team for years now. The focus has now shifted from sales orientation to customer orientation. Today’s consumers are more connected, conscious and aware of brands and their value propositions. So be wise while branding your website. Who knows, by this experiments, one day your website might grow into a renowned brand. 

Digital marketing is a blend of design (creativity), technology (Web & App Interface) and Marketing (consumer behavior, marketing strategies, sales techniques etc). As a marketer, you might not be highly proficient in Graphic Ad Design, Dynamic Ads and Animations or Website Backend coding but you at-least need to have a basic understanding so as to gauge the loopholes and generate new ideas in your online marketing campaigns. 

Second, this domain is emerging, fast-evolving and about to grow (which means more players, more market competition). You need to keep on learning as new technologies will keep on disrupting the market. Digital Marketing is one of the fastest evolving field of practice. You need to be creative, curious and flexible to keep on experimenting with the new ideas and tactics of online success. 

This volatility of the field is an opportunity as well as a threat in itself. The threat, because, any new technology can disrupt your current strategies and you may need to restructure your set-ups (for example, with every Google Algorithm Update, your SEO strategies gets a wave) while if you are smart enough to sail with the trend, you can make it as an opportunity for yourself. Not all will be able to keep themselves updated with the current wave. The primary reason, it is very difficult to source great talent in the digital marketing industry.

Well, now get your hands dirty. Go ahead. Complete the free courses on Google Digital Garage, Hubspot and GOMC. Then plan out a niche idea you want to work upon, build a pilot website, apply and experiment with your learning. 

Execution is key. Nobody plans to FAIL but fails to PLAN. If your strategy is not backed by action, it’s of no value. If you need a demo website, ping me here and I will be happy to assist you with you setups where you can practice digital marketing. 

Here is a crisp summary of what you can do to apply whatever you are learning in the Digital Marketing courses. If you are not applying, you are not learning. https://dm-certifications.blogspot.com/2020/01/how-to-learn-digital-marketing-by.html

Best wishes to your online success. Happy learning. Impactful Practicing.