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Tuesday, January 7, 2020

How to learn Digital Marketing by Practice?

How to learn Digital Marketing by Practice? for free

  1. Go through the Video lessons on Google Garage, Hubspot Academy.
  2. Use Google Keyword Planner, SEMrush Google Trends, NichHacks website to find a suitable niche. Pick a topic you are passionate about, on which you want to build your first blog.
  3. Now plan a business model around your chosen idea. Define your offerings/services. Why shall I visit your website? How will you attract me to your website? Plan and lay a blueprint.  Use this canvas if you like going sequentially routined. https://strategyzer.com/canvas/business-model-canvas 
  4. Time to build a website. Message me with your plan. I will personally guide you on how to start your first blog. If you are new to web design, I will set it up for you and show you how to handle blog posting. Without a bit of technical know-how, you won’t be able to implement SEO. No worry, I will show you how to for free.
  5. So now you have your blog/website up and running. Time to delve fulltime into applying your digital marketing ideas. Layout a 360 degree integrated marketing plan. It means a plan comprising all the marketing channels. List out in Excel how you are going to use Email, SMS, Whatsapp, Social media, SEO, PPC for your marketing outreach. 
  6. Try out every marketing channel. Most importantly, monitor the web analytics data and assess the ROI or performance indicators.
  7. A great Digital Marketer is one who understands every marketing channel by nooks & corner and knows when to use which channel. Its all about identifying, aiding and leveraging the right channel.
  8. Once you have got some hands-on experience, got an idea of all the marketing channels, start investing in paid ads. As you invest small amounts in PPC(Adwords) and social media sponsored postings, you will have an idea of the marketing ROI. 
  9. Woosh. You are a big bod now. Time to apply for a real internship. Show your work with the first blog, explain how you experimented with the different channels. I hope you get shortlisted sooner. 
  10. Apply to Digital Marketing Agencies. They will have multiple projects from varied industries. So as a newbie, you have a great deal of learning. You get exposure to multiple industries. Marketing activities are industry-specific and not something standardized all across.
  11. Share your growth story with me. Let me know how you ventured into a digital marketing career. 🙂
Best wishes to your online success. Happy learning. Impactful Practicing.

3 comments:

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