The complete list of FREE Digital Marketing learning resources

Exploring the Learning Path – Self Paced Learning Resources (FREE)

Digital marketing activities are primarily driven by Google and Social Networking Sites. Most of your activities revolves around Search Engine Optimization, Adwords & Adsense, Social Media Branding.

Google is generous enough to inundate us with high-quality tutorials and support. After all, earlier you learn a technology, quicker you adopt, faster you boost the spread and usage. So basically, Digital Marketing is an Open Source Learning. Sorry for those who has already spent fat money on coaching institutes. Here is a comprehensive list of learning resources.

The sequence of the courses is arranged as per their content coverage and level of explanation. Go by the sequence, you will have a smooth transition to the learning process.

1. Google Digital Garage

   This is my personal favorite. Start from this free course by Google. You learn the nitty gritties of the internet, its potential and the opportunity for businesses. The training modules also gives a basic overview of all the pillars of digital marketing outreach. From online ads to analytics and social media, You get a comprehensive overview.

The best part, you earn a Google certification universally recognized in completing the course.

2. Inbound Methodology

   This course from Hubspot Academy is one of the best video tutorials on online sales, marketing, and growth-driven design I have ever come across. It will give you a broad understanding of the inbound marketing process. It's very essential to understand the digital marketing framework before delving into practice.

The best part, these video classes come with a FREE certification too.

3. Google Online Marketing Challenge 

   This is a little advanced. But after Google Digital Garage and Hubspot Inbound Methodology course, it’s an easy go-to start with. So you start practicing from this course onwards. Follow the sequence of modules it offers and practice side by side.

4. SEMrush SEO Fundamentals  Also, This is a great guide from Google to learn SEO. 

5. Google Analytics Academy

Excellent source. Step by step video guide to using the Web Analytics dashboard, inferring the various data metrics and dimensions and making decisions out of the Web traffic data.

These 5 courses are the blockbusters of digital marketing tutorials. Trust me, if you have done these courses sincerely, You are already a wise Digital Marketer with globally recognized certifications.

This are free courses and better than any other paid course on web, I can vouch. However I have also listed the several other good quality digital marketing learning resources for you to compare. Scroll.

Want to Learn More? 

https://skillshop.exceedlms.com/student/catalog/list > This is the full list of courses from Google. 

Advanced Learnings & Research

thinkwithgoogle.com/marketing-resources/tutorials/
https://www.thinkwithgoogle.com/intl/en-gb/tools/digital-marketing-tools/
https://developers.google.com/search/tools

ime to Practice.

But, as always, Theory and practice often possess a threat of mismatch. Same goes for Digital Marketing. Your execution strategy of different digital marketing principles will differ from industry to industry. Digital strategy for an ecommerce and for an automobile company will drastically differ in nature and outlook.

Well, here is your feed. To stay updated with the industry follow the listed resources.

List of excellent blogs and resources to follow:

Marketing Land | Search Engine Land | Search Engine Roundtable | Moz | Moz Academy | Distilled |  Econsultancy | Neil Patel | Portent | Copyblogger | SEO By the Sea | Backlinko | NicheHacks

And a few specific resources I strongly advise adding to your reading list:

• The Beginner’s Guide to Online Marketing
  Digital Marketing Made Simple
  The Beginner’s Guide to SEO
  The Beginner’s Guide to Social Media
  Beginner’s Guide to Content Marketing
  The Advanced Guide to Content Marketing
  The Definitive Guide to Growth Hacking
  The PPC Guide for Beginners     PPC University: Learn Search Marketing for Free with WordStream   
  SEO Guide to Creating Viral Linkbait and Infographics
  Understanding the Marketing Funnel
  No Words Wasted: A Guide to Creating Focused Content
  There’s Only a Few Ways to Scale User Growth, and Here’s the List
  The T-Shaped Web Marketer  SEO: The Free Beginner’s Guide from Moz  
  The Advanced Guide To SEO by Neil Patel
  Search Engine Land’s Guide To SEO     
  SEO in Practice – Free SEO Book For Internet Entrepreneurs 
  Social Media: The Free Beginner’s Guide from Moz
  A Beginner’s Guide to Social Media Advertising 
  The Beginner’s Guide to Facebook Advertising                   2015 Beginner’s Guide to LinkedIn    
  The Sophisticated Guide to Marketing on LinkedIn    
  Twitter Guide Book – How To, Tips and Instructions by Mashable   
  The Field Guide to Twitter Advertising: How to Create & Launch Campaigns  Graphic Design Tutorials By Canva 

#Book Mark this page. You will need to refer back.  

#You can use  Feedly to manage all your blogs in one dashboard.

For any doubts, acclaims, feedback feel free to comment below. I would be happy to revert back.

To your success! Happy Learning.