Google Tag Manager Certifications Answers 2020

To earn your Google Tag Manager certificate of completion, complete each of the following assessments with a score of 80% or better:

Assessment 1

https://analytics.google.com/analytics/academy/course/5/unit/1/assessment/Assessment_1

Assessment 2

https://analytics.google.com/analytics/academy/course/5/unit/2/assessment/Assessment_2

Assessment 3

https://analytics.google.com/analytics/academy/course/5/unit/3/assessment/Assessment_3

Assessment 4

https://analytics.google.com/analytics/academy/course/5/unit/4/assessment/Assessment_4

Google Tag Manager Certifications Answers

Assessment 1:

1  Google Tag Manager helps you manage your website in which of the following ways? (select all answers that apply)

1. Simplify and speed up tag deployment

2. Specify when tags should fire

3. Manage different versions of tags

4. Increase audience reach

 

2. Google Tag Manager can only be used with Google tags

1. True

2. False

 

3. To create a tag implementation plan, what are the recommended guidelines? (select all answers that apply)

1. Decide which of your existing site tags you can move into Tag Manager

2. Decide what static and dynamic values you’ll want to pass from your website

3. Choose which tags can collect the data you need

4. Decide which Tag Manager account to link to Google Analytics

 

4.  Which Tag Manager tag would you use to track metrics and dimensions in Google Analytics?

1. DoubleClick Floodlight counter tag

2. AdWords Conversion Tracking tag

3. AdWords Remarketing tag

4. Google Analytics Pageview tag

 

5. What is stored in a Tag Manager container?

1. A grouping of all of your Tag Manager accounts.

2. A collection of variables defined in Tag Manager.

3. A Javascript object that holds data passed from your website

4. A collection of website tags and triggers

 6. What is a “container snippet” in Tag Manager?

1. JavaScript code placed on each page of your website

2. A Javascript object that holds data passed from your website

3. A collection of website tags and triggers

4. Analytics tracking code

 7. A Tag Manager account allows you to do which of the following?:

(select all answers that apply)

1. Manage tags for one or more websites

2. Manage user permissions in your Google Analytics account

3. Connect multiple Tag Manager accounts to a single Google account

4. Control access permissions to a Tag Manager account

 8. What is a “trigger” in Tag Manager?

1. A trigger determines which events fire on your website

2. A trigger instantiates the Data Layer

3. A trigger fires tags in response to website events

4. A trigger publishes tags to your website

 9. What are the three parts of a trigger in Tag Manager?

1. Variables, operators, and values

2. Operators, tags, and variables

3. Variables, operators, and the Data Layer

4. Tags, values, and the push method

10. How do you enable a built-in variable in Tag Manager?

1. Publish the built-in variable in the Publish Now area

2. Create a user-defined variable in the Variables tab

3. Select the built-in variable in the Variables tab

4. Uncheck the built-in variable in the Variables tab